This article briefly explains how to create campaign links to implement better user tracking.
There are three types of tracking that, taken together, will maximize Explore's ability to match anonymous visitors on the site with real names in the CRM. We refer to this as increasing our ‘coverage’, i.e. increasing Explore’s knowledge of who is who on your website, thereby decreasing the number of anonymous people in your sales funnel.
To best implement this tracking, you may want to set up:
1. Campaign level tracking: most are probably doing this already, as it's a basic of online marketing
2. User level tracking: this requires adding a dynamic tracking parameter to the email that lets Explore know that Joe Shmo from the CRM is actually anonymous Cookie1234 on the site.
3. A pixel inside your HTML emails: Just an invisible image file that will (sometimes) tell us who saw your emails, and report their IP address back to Explore.