The Get ePrice Module is one of Connect’s highest performing modules. A website shopper may click on this Call-to-Action and provide basic contact information so your team can follow up with them to start the buying conversion. Their details (name, email, phone, car of interest, and in some cases additional comments or questions they submit) will be sent straight into your CRM. Learn more about the default and opt-in modules Connect offers.
How Does it Work
If a visitor has been shopping your site and is on a VDP page when they click the CTA, the vehicle details will autofill so they don't have to provide what is obvious - the car of interest (if they are on that page it is pretty clear they are interested in that car).
Depending on their behavior, what they have viewed and how long they've been on site, the visitor may be prompted to provide less or more information. As a rule we don't believe in making someone provide obvious details we can collect automatically.
In the dashboard settings, you can change the text of the module to fit your marketing strategy.
If you click on the Email Follow Up box, the customer will be sent a follow up email about the details of the vehicle.
The ePrice Follow-up Email to Dealership Customers
With this feature enabled, whenever a shopper converts on the E-Price module, a follow-up email will be sent to them using the email address provided upon conversion. The email will only be sent if the vehicle has a price listed in the place that the user converted.
For example, if a user converts on E-Price from the Connect widget, and only provides a Make and Model of interest, no email will be sent. Similarly, if the conversion occurred on a Search Page, no email will be sent. The email is sent immediately after conversion.
This email is an additional form of engagement for your dealership to take advantage of in handling lead follow-up. Instead of waiting for a member of your BDC to contact them, users will now receive communication moments after converting on your site. This email can then serve to remind them of the price they saw on your site, and drive them to interact further with your dealership.
How is the follow-up email activated?
- Sign in to your Connect dashboard
- Click Settings > Connect
- Go to the Modules tab
- Go to the Get E-price module
- In the Follow-up email section:
- Click the Activate button beneath E-Price Follow-Up.
- Reply-to email - If the above is turned on, you can provide an email address to which replies will go, if your visitors respond to the E-Price follow up email. If no email is provided, AutoLeadStar receives the responses and will forward them to you.