Default and Opt-In Modules in Connect
In order for the Connect AI to decide which module to serve at any given time, Connect takes into account several factors including but not limited to: traffic source, device, the current page, history on the site, previous interactions with Connect, whether Connect knows the vehicle of interest or not, whether Connect has an offer for the vehicle of interest.
Additionally, there are certain scenarios that follow an intuitive logic; on service pages, visitors will see the Service module, and if they visit the About Us page, Connect will show Get Directions module.
The setup of the Connect tool, however, can be customized to a certain extent. In order for your Dealership to implement these customizations, it is important to note which Modules are by default always available, and which may be turned ON/OFF.
Default and Opt-In modules in Connect
Default (always visible)
There are three default modules in Connect which will always be shown:
- Assistance (text can read: Contact Us, Text Us, or some other custom text)
- Get Directions
- Opening Hours (only for the Minibar and the Widget)
Default (Not always visible, but always available)
There are four additional default modules that cannot be turned off but will NOT always be shown to shoppers:
- E-Price (top performing module)
- Test Drive
- Book Appointment
- Service (this may be the Connect Service module which offers a full service booking option that is sent in an ADF into the Dealership CRM, or a service module which redirects to the dealership’s native website service page)
The Connect AI will determine when and to whom it is appropriate to serve the above modules.
Opt-In Modules (these may be turned on/off at any time)
There are several additional modules which may be turned on and off at any point by the customer or the Dealer Experience Representative. Those include, but are not limited to:
- Trade-In (top performing module)
- Contact Sales
- Test Drive Plus (when turned ON, this module will replace the default Test Drive)
- Quick React