MODULE: Click to Call

This module is at the top of the widget, with an icon of a phone. On mobile, it calls the dealership from the visitor’s phone. On desktop, it asks to open the visitor’s calling app (if there is one), and shows the dealership’s phone number on hover.

This module is never delivered as a targeted interaction. This phone number is taken from the settings in the dashboard. 

Clicks to this button are tracked through Google Analytics as well as on the client’s Connect dashboard and monthly reports. 

Every time someone clicks on this button, an event is sent to the client’s Google Analytics account with the following parameters:

• Category: AutoLeadStar
• Action: Click-to-call
• Label: the phone number that was called

This feature is turned on by default for all new clients, but can be turned off in the Settings.