Acquire supports Ad targeting using a number of methods including zip codes (which we automatically convert into latitudinal and longitudinal coordinates to remain compliant with Google's new standards) miles radius from your dealership, or via advanced targeting options which allow you to create inclusion and exclusion rules.
Targeting By Radius
Dealerships may choose to target customers based on their proximity to the store. Selecting too large of a radius can result in wasted ad spend on irrelevant customers who will not actually come to the dealership and buy a car. The default radius is set to 25 miles (industry standard). *Due to restrictions in Facebook, targeting by zip code in Acquire Social is limited to 25 miles from the location of the Dealership.
Targeting By Zip Code
Dealerships may also choose to target customers within specific zip code(s). Users can input as many zip codes as they would like (or paste a list of several, separated by commas, spaces, or semicolons), and Acquire will automatically convert those zip codes into latitudinal and longitudinal coordinates to target users within those locations. *Due to restrictions in Facebook, targeting by zip code in Acquire Social is limited to 25 miles from the location of the Dealership.
Targeting by objective and or channel
Dealerships may choose to set up targeting rules which can be a combination of one or more objectives or channels. To set a targeting rule, you can select the blue Add Objective rule or Add Channel rule as shown in the screenshot below and set the zip code and/or radii.