The holiday promotions dealership service allows dealers to advertise holiday specials in order to attract and engage shoppers around available seasonal offers. Enabling holiday promotions helps your dealership to leverage the festive holiday season while aligning your marketing around a consistent theme or message. Holidays currently supported by the AutoLeadStar platform include, but are not limited to: Thanksgiving, Black Friday, Cyber Monday, Christmas, New Years, President's Day (only Acquire), and Independence Day (US holidays only relevant for dealerships located in the United States).
AutoLeadStar’s holiday promotions are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience across all your marketing activities. These features will help you take advantage of the holiday season to drive sales and close even more deals. Read more about Dealership Services here.
Holiday Promotions inside Acquire
Acquire will create new bundles with unique ads for each holiday and sales event, targeting shoppers who show interest in cars/dealerships as well as holidays and sales. Holiday themed ads will run alongside your regular Acquire ads. As always, Acquire will continue to measure and optimize all of your ads, publicizing the ads that are most likely to generate leads.
Holiday Promotions inside Connect
- - Connect Widget: Connect’s usual greeting (“Hey there!”) will change to a holiday-related greeting (for instance - “Happy Thanksgiving!”) and the background will change to a holiday-related picture.
- - The background of the offers notification will change to display a festive picture for each holiday, and the text will change to read “Exclusive Holiday Offers”
The Holiday Promotions service is nested under the Sales section of Dealership Services page. https://dashboard.autoleadstar.com/settings/dealership/services . To enable/ disable this service, simply toggle the switch ON (flip right, blue indicated activation).
This dealership service is ENABLED by default for franchise Dealerships; Luxury and Independent Dealerships are DISABLED by default.