AutoLeadStar’s holiday features are designed to drive more relevant traffic to your website, boost conversions, and create a fun, festive customer experience on your site. These changes will help you take advantage of the relevant holiday season, to drive sales and close even more deals.
The holiday features are relevant for all AutoLeadStar clients, and will be turned on automatically for all Acquire and Connect clients before the upcoming holiday. Current holidays include, but are not limited to: Thanksgiving, Black Friday, Cyber Monday, Christmas, New Years and President's Day (only Acquire).
Acquire will create new bundles with unique ads for each holiday and sales event, targeting shoppers who show interest in cars/dealerships as well as holidays and sales. These ads will run alongside your regular Acquire ads. As always, Acquire will continue to measure and optimize all of your ads, publicizing the ads that are most likely to generate leads.
- Connect Widget: Connect’s usual greeting (“Hey there!”) will change to a holiday-related greeting (for instance - “Happy Thanksgiving!”) and the background will change to a holiday-related picture. These changes will only appear if you have activated Connect’s new design.
- The background of the offers notification will change to a different festive picture for each holiday, and the text will change to read “Exclusive Holiday Offers”
- ConnectBot’s chat greeting will change to a holiday-related opening line.