Summary
The AutoLeadStar Dashboard reports provide performance metrics about your Connect onsite engagements and conversions. Connect reporting pulls from two sources including your website and Google Analytics.
You may access these reports from inside your AutoLeadStar Dashboard by clicking into the Connect Product > Reports Tab > Connect
Overview
The date picker in the upper right hand corner allows you to view performance date from specific time periods. The default range is set to the previous two weeks.
Metrics displayed
Website Visitors
Visitors Engaged By Connect
Leads - Unique leads converted on Connect
Chat - Requires Chat to be turned on
CRM Linked - Requires CRM Link
Sales - Requires CRM Link
Close Rate - Requires CRM Link
Phone Calls - Requires Click-to-call turned on
Conversions by Interaction Type
This graph displays the breakdown of how your shoppers are interacting with and converting on Connect. Read here to learn more about the Connect interaction types.
Chat Performance
Chat Performance metrics show you how AutoLeadStar Chatbot is performing on your website, broken down by Sales and Service. These metrics are only available if you have Chat turned on.
Conversions by Vehicle Type
Vehicle Type is determined by the page upon which the shopper converted. Only conversions on VDPs and SRPs have known vehicle types. This data gives you valuable information about how your inventory is performing, and the types of shoppers that are converting on Connect.
Leads by Day of Week and Leads by Time of Day
These two graphs can show you what day of the week as well as what time of day you are getting the most conversions. The graphs show the average of all of the data in the selected date range.
Conversions by Page Type
The Conversions by Page Type graph displays which pages your customers are converting the most on. This data, coupled with information like Landing Page performance, can help you determine which pages to invest more effort in to create the most seamless and effective customer experience.
Offer Performances
The Offer Performance metric displays a breakdown of conversions between your dealership’s different offer types (OEM, dealer, website, etc. This data can help you decide what offers speak the most to your customers, and which to continue investing in.
This metric is only available if the offers module is turned on, and there were live offers during the selected time period.
Leads with Multiple Conversions
This metric displays how many of your Connect leads converted multiple times.