Connect provides you with rich data about how your customers are interacting with your website. The Connect reports display this useful data in a clear and concise manner for you to do your own analysis.
The date picker at the top allows you to filter the data results to the period of time that you want to see. The default range is set to the previous two weeks.
Each of these element blocks can be further broken down by device or language. The devices and languages displayed only represent the top 3 devices and languages on your website
Metrics displayed
Website Visitors
Visitors Engaged By Connect
Leads - Unique leads converted on Connect
Chat - Requires Chat to be turned on
CRM Linked - Requires CRM Link
Sales - Requires CRM Link
Close Rate - Requires CRM Link
Phone Calls - Requires Click-to-call turned on
Conversions by Interaction Type
This graph displays the breakdown of how your customers are interacting with and converting on Connect. If in-page conversions are converting well, you may want to add even more CTAs available to your customers to convert on.
Chat Performance
Chat Performance metrics show you how AutoLeadStar Chatbot is performing on your website, broken down by Sales and Service. These metrics are only available if you have Chat turned on. These metrics show the value of having AutoLeadStar Chatbot on your site, and can be compared against your previous chat provider’s results.
Conversions by Vehicle Type
Vehicle Type is determined by the page on which the user converted. Only conversions on VDPs and SRPs have known vehicle types. This data gives you valuable information about how your inventory is performing, and the types of shoppers that are converting on Connect..
Leads by Day of Week and Leads by Time of Day
These two graphs can show you what day of the week as well as what time of day you are getting the most conversions. The graphs show the average of all of the data in the selected date range. This data can be very useful when used alongside a smart digital marketing strategy, when you determine when your ads are being shown.
Conversions by Page Type
The Conversions by Page Type graph displays which pages your customers are converting the most on. This data, coupled with information like Landing Page performance, can help you determine which pages to invest more effort in to create the most seamless and effective customer experience.
Offer Performances
The Offer Performance metric displays a breakdown of conversions between your dealership’s different offer types (OEM, dealer, website, etc.O. This data can help you decide what offers speak the most to your customers, and which to continue investing in.
This metric is only available if the offers module is turned on, and there were live offers during the selected time period. .
Leads with Multiple Conversions
This metric displays how many of your Connect leads converted multiple times. Leads that convert multiple times can be a double-edged sword; they could be customers who are really engaged by your website and Connect, or they may be struggling to find the information they need easily.
Comments
0 comments
Article is closed for comments.