When you connect your Google Analytics to the AutoLeadStar platform, you are able to see at a glance, a select few metrics that can tell you valuable information about your website's performance.
The date picker at the top allows you to filter the data results to the period of time that you want to see. It is also possible to print this report as a PDF to share with relevant stakeholders.
The initial set of metrics gives you an idea of how many people have come to your website over the determined time period, and how long they are staying on your website. Having a high bounce rate may not necessarily be a bad thing, as they may have converted to leads, or taken your information down to come in for an in-store visit.
These same metrics can be displayed in a graphical form, with two metrics being compared at once
Visitor types is a simple breakdown of whether the visitors to your site are new or returning visitors. If you have many new visitors it means that your marketing is working well, but your content may not be captivating to make them come back again and convert into a lead.
Traffic Source and Top Pages
Traffic Source and Top Pages show a percentage breakdown for where your website visitors are coming from and where they are going to. These metrics can tell you which campaigns are working best, and what pages your customers are most interested in.