Acquire is an intelligent dealer media management platform designed to automate paid traffic (PPC) advertising operations. Powered by artificial intelligence, the platform enables digital marketing agencies and in-house marketing teams to manage a coordinated dealer advertising strategy at scale.
Acquire automatically generates hundreds of ads for dealerships based on assets pulled from multiple data sources such as OEM offers, dealership offers, inventory feeds and others. Once these ads are approved and begin running, Acquire continually makes changes to ensure that the dealer’s ads are performing as optimally and effectively as possible. These changes could include shifts in budget, bidding strategies, copy changes, and targeting/ keywords adjustments.
Acquire thus allows dealers to run ads at a scale that was previously unattainable, for lower costs, and with better results. Acquire’s artificial intelligence and machine learning capabilities allows it to not only create the best ads, but constantly tweak them based on the dealership’s performance. In this way, Acquire clients stay ahead of the curve in real time.
Acquire currently produces ads on Google Search, Google Display Network, Facebook, and Instagram. Acquire uses a revolutionary system that allows you to spread your budget between multiple platforms, and will optimize your ad spend per platform depending on how the system sees best to spend your total budget.
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In the Acquire dashboard, the ads are separated into Search, Display and Social.