What is Facebook Bot Traffic?
It is possible that even though your dealership is nowhere near California, you have noticed that you are receiving a substantial amount of traffic on your website from Irvine, California. In the image below, you can see a dealer from Colorado with significantly more traffic from California.
This traffic is being generated by Facebook's bots that are going to your website to pull relevant information to generate ads. We know that this traffic is generated by bots as the bounce rate is very high and session duration is very low.
Normally, Google analytics is able to remove bot traffic from their calculations, however, the Facebook bot has been able to slip through this filter. It is an industry-wide error that Google and Facebook are aware of. You are not being charged for this traffic. Facebook's impressions do not take these views into account. In the image below, you can see the dealer from Colorado with all impressions from Colorado in Facebook Ads Manager, and none from California.
How to remove Irvine from my Google Analytics?
1. Go into Google Analytics and click on " +Add a segment"
2. Click on "Conditions"
3. Create a filter where "City" "Does not exactly match" "Irvine"
This segment will now show you all of your traffic, without taking the Irvine, California traffic into consideration.