The Parts objective is one of eight objectives in the Acquire product. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a specific goal. The Ad Bundles and Ads within that objective seek to accomplish that goal.
To read more about the Ad structure in Acquire, click here.
The goal of the Parts objective is to target previous and potential customers looking to purchase vehicle parts for replacement or repair.
Keyword examples for this objective include: auto parts near me, car filters, car battery, wiper blades, alternator parts, wheels and tires, car accessories.
Social and display targeting are designed to retarget Parts page visitors, CRM retargeting of previous customers or customers who will soon need relevant parts, as well lookalike segments.
Enabling/ Disabling Objectives
All objectives are enabled by default when a new account is launched on Acquire by AutoLeadStar. In order to pause a specific objective and disable all ads and template inside that objective, enter into your AutoLeadStar Dashboard > Acquire > Ads (you will need to enter the Ads section in each channel if you want to pause objectives across multiple channels) > scroll down to Objectives section on lower half of page > select the objectives you want to disable/ enable by checking the box > Dropdown menu above column > select pause/ run.
PARTS OBJECTIVE AD PREVIEW: SOCIAL
PARTS OBJECTIVE AD PREVIEW: SEARCH
PARTS OBJECTIVE AD PREVIEW: DISPLAY