An inventory feed is essentially a list of all your dealership’s vehicles, typically pulled from your DMS (Dealer Management System). Depending on which feed provider you use, the data is automatically updated from several times a day to once daily, and is one of the easiest ways to accurately see which and how many vehicles are in your inventory.
At AutoLeadStar, we can integrate your inventory feed as a direct link between your vehicles and our platform. Inventory feeds can be used as a data source to both generate dynamic ads for Google and Facebook, as well as for offers to convert shoppers onsite. The inventory feed provider will send this file via FTP/SFTP on a regular basis to ensure that all inventory, and therefore all Ads created, are as up to date as your dealership.
AutoLeadStar currently supports 12 major automotive inventory feeds including:
- Liquid Motors
- Dealers Link
- Auto UpLink Tech
- Dealer Specialties
If your dealership is using an inventory feed from any of these providers, we can hook them into our platform for easy and accurate vehicle information.
For more information on how to connect your inventory feed to our platform (or integrate a feed that is not included on the above list), please reach out to your Dealer Experience Manager or send an email to email@example.com.