Turning OFF bundles with non-brand keywords (Search)
There are certain brands that do not allow or will not reimburse for co-op any advertising using non-OEM keywords.
If your dealership(s) belong to such a brand or you would like to disable the advertising bundles that may use non-OEM related keywords, you will want to pause/ not launch the following Search bundles:
- Franchised (these are the franchised competitors manually input into the Dashboard competitor targeting fields)
- Used Inventory
- All bundles except for OEM Certified Pre-Owned
- Other OEMs
We do however, recommend running all bundes if your dealership and brand allow, even with the non-OEM keywords, as they are high performing keywords and you may filter, or request we provide filtered documents and reporting, to submit for co-op reimbursement that will not include the non-OEM keywords.