Question: I have a lot vehicles on the lot that are over 90, 120 days old. How is Acquire taking this into account with the campaigns that are running?
Answer: Acquire Social has 4 Bundles, Conquest, Lookalike, website retargeting and CRM retargeting within the Inventory objectives (New and Used) that look at time-on-lot and optimize accordingly. This mean that several carousel inventory ads are created and populated dynamically with the oldest inventory in your stock. Because they are dynamically populated in real-time, the ads are always the up-to-date with the current inventory on your site.
These ads often retarget website visitors broadly, not just those who searched for and viewed older inventory. This is because the nature of older vehicles on lot is that they are unpopular so if people aren't actively searching and looking for them, Acquire will proactively to show to audiences that have expressed interest and intent in your inventory, but perhaps not the specific older vehicles you are looking to move.
Showing a shopper a vehicle they may not have thought about but could be interested in if the make, condition, pricing etc. fits their needs often times yields a significant amount of leads that otherwise would not have converted.
A search for "aged inventory" in you Acquire Social ads tab under ads bundles will yield all the bundles which populate with data from and optimize for your older inventory.