When onboarding to the AutoLeadStar CDXP, a dealership may specify where they need website leads sent. ADF XML formatted leads are supported and sent into the Dealership CRM where they are labeled as New, Used, or Service leads.
Setting Up Lead Routing
To set up, or edit, your lead routing, enter your AutoLeadStar Dashboard > click the Settings cog > go to Dealership level settings > Lead Routing
You may input multiple lead addresses for New, Used, and Service leads. There is also an optional setting which enables the AutoLeadStar CDXP to send additional data inside the ADF lead source.
Enabling this feature will append the Connect module name upon which the conversion took place, to the Lead Source field (example: a conversion which took place on the Test Drive module would come into the Dealership CRM with source labeled as AutoLeadStar | Test Drive)
Important to note: When leads are sent into the dealership CRM - they typically include a vehicle of interest. The vehicle of interest is determined by the vehicle which the shoppers actually selects when converting, or the VDP upon which the conversion to place. If a conversion took place on a non-inventory module and before a shopper browsed a VDP, no vehicle of interest will be sent.
On the same page in the Dashboard, you may also input dealership employee email addresses to receive real time notifications when shoppers convert on your website. You may set up the same or different email recipients to receive Sales, Service, or both types of emails when conversions take place on site.