Question:
Does AutoLeadStar Use Smart Bidding?
Answer:
AutoLeadStar technology sits on top of Facebook and Google's. We leverage the best of what each platform has to offer, in addition to the added value Acquire provides outside of Google/FB capabilities.
Our campaigns within Google and Facebook both utilize Smart Bidding strategies.
In Google, our campaigns are set to "Maximize Conversions", which is a Smart Bidding strategy that automatically sets keyword bids to help get the most conversions for your campaign while spending your budget. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.
In Facebook, we are using Campaign Budget Optimization (CBO), which automatically manages your campaign budget across ad sets to get you the overall best results. With CBO, you set one central campaign budget. This budget continuously distributes in real time to ad sets with the best opportunities, throughout the course of your campaign.