When onboarding to the AutoLeadStar platform, a dealership may configure advanced settings on the Platform level which will impact all activated products. These advanced settings include styling options as well as designating custom page types.
A dealer may choose to set the color of the widget and color scheme of the Connect onsite engagement and conversion interactions by adjusting the hex-code or simply clicking on the desired color from the pallet picker. If no color is set, AutoLeadStar will default the account colors to the pre-chosen OEM colors which, more often than not, present a consistent and brand with what they already have across the dealership website.
Designating Page Types
AutoLeadStar has the built-in ability to map and designate most pages on automotive dealership websites. This means our technology knows which website pages are VDP, SRP, finance pages etc.
Knowing the page type allows us to send traffic to the correct areas of your website based on shopper intent, behavior, searches etc. Because we create hundreds of ads and engagements, we don't set up each and every engagement manually; rather we know, for example, all service ads should send to service pages, all inventory ads to specific inventory pages. Therefore knowing the page type allows us to match ads, offers, and other engagement templates with their appropriate destination on the dealership website.
If the website has unique or custom pages, landing pages, pre-order pages, any pages that are not typical of the average automotive website provider structure, we require these be added and categorized so the relevant products on our platform can leverage this information to configure the account settings correctly.
URL: Input the specific URL from your website which is not mapped and then designate the page type and category.
Page Type: The page types supported include Search, VDP, Incentives, Service, Other
Category: The category (condition) supported include New, Used, Certified, Other
**all changes are auto saved