Summary
The Pre-Order Inventory objective is one of nine objectives in the Acquire product. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a specific goal. The Ad Bundles and Ads within that objective seek to accomplish that goal.
To read more about the Ad structure in Acquire, click here. We consider Pre-Order Inventory a Data Source which the entire platform may leverage. To learn more about adding Pre-Order Inventory to the platform as a data source, click here.
Goals
The goal of the Pre-Order Inventory Objective is primarily to enable dealerships to advertise for inventory which is not yet released and in stock. This inventory is typically future-stock which the Manufacturers encourage dealerships to pre-order or create a waiting list for such vehicles.
Allowing dealers to advertise this future inventory enables them to support brand goals, engage and conquest new shoppers, as well as continue to capture leads onsite, particularly in times of inventory shortage or delay.
Keyword Examples / Display and Social Audience
Search: target shopper's searching for Pre-order vehicles.
Search term keyword examples: "pre-order bmw i4" or "2022 bmw ix pre-order"
Display: target shopper's on the Google Display Network who have visited the Pre-Order landing page on the dealership's website.
Social: target shopper's on the Facebook Advertising Network (which includes Instagram) who have visited the Pre-Order landing page on the dealership's website.
Allocation
Like all objectives in Acquire, you may allocate funds to the Pre-Order objective specifically by entering the budget page inside the Acquire settings and adding an allocation rule. Read here to learn more about budgeting options.
Pre-Order Inventory Feature Across the AutoLeadStar Platform
Due to the nature of this objective, advertising for vehicles without VDP pages, AutoLeadStar has enabled capabilities within other parts of our platform to support this objective's performance.
Inside of Connect, our onsite conversion tool, several features now support and work in tandem with Pre-order inventory objective:
- When a shopper is directed to the landing page on dealer site associated with pre-order inventory, from a pre-order inventory Acquire ad, Connect will trigger a (new module called Pre-Order Inventory) lead capture form on the landing page with the relevant pre-order vehicle details and image used in the Acquire ad, as well as static text reading “Reserve Your {{make}} {{model}}" .
- If a shopper comes to the pre-order landing page on a dealer site, even if they did NOT come from an Acquire Ad, Connect will still trigger the Pre-Order Inventory module and attempt to capture and convert the shopper.
- Leveraging Connect's native retargeting abilities, shopper's who viewed vehicles on Pre-Order landing pages can be retargeted on site during the current and in future sessions as well.
Any leads captured inside the Connect Pre-Order Inventory module will be sent as an ADF into the Dealership CRM with the lead source labeled as AutoLeadStar | Pre-Order Inventory .
Enabling/ Disabling the Pre-Order Inventory Feature
This feature is OFF by default and may be activated in one of two ways:
- Enabling the feature by turning the switch ON
- Adding inventory to the Pre-Order Inventory List
This feature may be deactivated by turning it OFF in the Data Source > Pre-Order Inventory. Turning this OFF will pause the entire objective inside Acquire as well as remove the Connect Pre-Order landing page module for lead capture.
Please note: you may NOT pause this objective from within Acquire, you must disable it from within Data Sources > Pre-Order Inventory.
Please note: disabling the feature turns OFF both the Acquire objective AND the Connect module, they cannot be separated.