Summary
The VIN Details page provides a powerful view of VDP activity on a specific VIN promoted within AutoLeadStar's Last Call. Click here to read more about the Last Call Dashboard.
Page Structure
The VIN details page contains 4 sections: 1) Topline metrics 2) VDP views 3) Top Ad and 4) Active Shoppers. The VIN details page is accessible from within Last Call when clicking on a vehicle tile from within the Inventory tab or the Sold Vehicles tab.
Topline Metrics
The topline metrics for each VIN include:
- Days on Lot
- VDP views
- Number of unique visitors who have viewed that VDP
- Number of known shoppers who have viewed that VDP
VDP Views
The VDP views graph shows the number of views on the VIN's VDP from the time Last Call was launched to the current day.
Top Ad
The Top Ad section shows a preview of the top performing Last Call Ad running for for that specific VIN.
Active Shoppers
The list of active shoppers includes known leads who have viewed the VDP of the specific VIN which Last Call is promoting. Clicking on the leads from within this view will rout you to the Lead Details page.
