The Customers tab in Nurture allows you to view a list of all customers engaged by Nurture pulled from your Dealership CRM. The list displays basic details about each customer along with relevant stats specific to the customer's interaction with Nurture.
Customer List Structure
Each row in the Customer list represents a single customer with columns which include the name, email phone number, as well as the name and number of Nurture campaigns the customer is included in, along with the number of emails sent, opened, clicked, pageviews from the emails, new lead conversions on site and of course sales.
When looking specifically at the Sales tab - the columns also include the vehicle sold and gross on the vehicle on the far right columns (keep in mind you may need to scroll to the right if you're using a smaller screen).
Important to note:
- The customers are listed according to their CRM ID which often times correlates to the date which the customer first entered the CRM.
- The customers in the sales tab show customers with at least 1 sale in the selected date range. The other metrics associated with those custom listed in the columns to the right will show data from all time (email sent, opens, clicks, page views, leads).
At the end of each customer row are 3 action dots which allow you to view the shopper page for that customer or unsubscribe them from ALL Nurture campaigns. Unsubscribing from Nurture campaigns means the email address will no longer receive any emails from the Nurture system, effective immediately.