Last Call Across the AutoLeadStar Platform
AutoLeadStar has enabled capabilities within other parts of our platform to support Last Call's reach both on the web and on your website.
Inside of Connect, our onsite conversion tool, several features will now automatically support and work in tandem with Last Call:
- When a shopper views a Last Call VDP, from any source of traffic, Connect will retarget this shopper in a subsequent session onsite and trigger an ePrice lead capture form with the relevant Last Call vehicle details and image during their next visit.
- If a shopper has visited any Last Call VDP, even if they did NOT come from a Last Call Ad, Connect will trigger a special Last Call exit-capture module before the user exits the site, attempting to capture and convert the shopper. This exit-capture will target relevant shoppers for up to 30 days after they have visited a Last Call VDP.
Any leads captured from an interaction with the Connect Last Call engagement will be sent as an ADF into the Dealership CRM with the following text added in the ADF notes section:
Last Call ePrice Lead Capture
Last Call Exit Intent Lead Capture