Original Equipment Manufacturer (OEM) offers are a data source which the AutoLeadStar CDXP pulls from the automotive brand to create Offers (Connect), Ads (Acquire), and Email engagements (Nurture) which reflect the specials and incentives offered by the manufacturer.
OEM offers may be leveraged across the AutoLeadStar CDXP to provide up-to-date and relevant manufacturer incentives to shoppers throughout the entire customer journey.
OEM Offers Data
OEM Offers are automatically pulled into the AutoLeadStar platform daily from the selected OEM brand. The incentives pulled in are cross-referenced with the Dealership zip code to ensure only the relevant regional/ local offers for your Dealership are displayed.
Additionally, the OEM offers are also cross-referenced with your Dealerships available inventory, ensuring only the offers your can honor are displayed.
OEM Offers in Connect
Connect will show OEM offers to visitors based on their browsing behavior. For example, a visitor who has shown an interest in the Chevy Cruz will likely be presented with an offer for that vehicle if there is such an offer available.
It is important to note that when enabling OEM Offers into an account, Connect will prioritize and pin Dealer Offers to the top of the offers browser above any OEM offers. The Offers module inside of Connect houses and displays both Dealership Offers and OEM offers, if enabled. Learn more about default and opt-in modules for Connect here.
OEM Offers in Acquire
Acquire will create relevant Ad ads based on the available OEM offers (cross referenced with your zip code and available inventory). OEM Offers are a data sources used across several objectives including but not limited to New Inventory, Dealer Near Me, Service and more!
The feature integrates seamlessly, so if you have both OEM Offers and Dealership Offers, the system will know how to compare them and advertise the better offer type. The better offer is determined by looking at offer terms, not performance (although we expect a correlation) , for example a lower lease payment or a shorter finance term, etc.
OEM Offers in Nurture
Nurture leverages OEM offers to target customers and leads inside your CRM who may have gone cold, never bought, or are back in market and ready to shop (cross referenced with your zip code and available inventory). The OEM Offers are a data sources used across several campaigns including but not limited to Lease Renewal, Finance Renewal, Non-buyers and more!
This data source integrates seamlessly, so you can support both OEM Offers and your Dealership specials; the CDXP decision engine will know how to compare them and advertise the better offer type. The better offer is determined by looking at the customer's history and available CRM details along with the offer terms, not performance (although we expect a correlation), for example a lower lease payment or a shorter finance term, etc.
Prioritization of Offers
When trying to understand which offers are given priority, an easy rule of thumb to follow would be: MSRP > Lease > Finance > Cash
After that, when applicable, the follow order applies:
- msrp discount (highest first)
- lease amount per month (lowest first)
- lease down payment (lowest first)
- finance apr (lowest first)
- cash amount (highest first)
- update date (most recent first)
Configure OEM Offers in the Dashboard
You may decide which types of OEM offers to automatically approve so that each month when offers are renewed or removed, the approved type is automatically seeded into the platform and across all AutoLeadStar products without requiring individual approval each time.
You can adjust this setting on Platform level > OEM Offers