Nurture Campaign Type: Newly Listed Inventory

Overview

Nurture supports several campaign types, each with different goals and audiences. The Newly Listed Inventory campaigns help dealers to engage shoppers who’s vehicle of interest matches a vehicle that recently arrived on lot or was added to the dealership inventory feed.

Campaigns

The Newly Listed Group consists of three campaigns:

1. Newly Listed HOT: Engage with customers who have shown interest in similar inventory in the past 6 months.
2. Newly Listed WARM: Engage with customers who have shown interest in similar inventory in the past 7-18 months.
3. Newly Listed COLD: Engage with customers who have shown interest in similar inventory in the past 19-36 months.