Overview
Nurture supports several campaign types, each with different goals and audiences. The Newly Listed Inventory campaigns help dealers to engage shoppers who’s vehicle of interest matches a vehicle that recently arrived on lot or was added to the dealership inventory feed.
Campaigns
The Newly Listed Group consists of three campaigns:
- Newly Listed HOT: Engage with customers who have shown interest in similar inventory in the past 6 months.
- Newly Listed WARM: Engage with customers who have shown interest in similar inventory in the past 7-18 months.
- Newly Listed COLD: Engage with customers who have shown interest in similar inventory in the past 19-36 months.
