There are scenarios where a dealer will want to choose to configure their Nurture account in a way that overrides certain settings inside their own CRMs. For example, a Dealership starts using a new CRM and does not change some of the defaults which then get pulled into Nurture and decreases the % of contacts Nurture can effectively engage. The same may be true of a Dealership's bulk imports from one service or vendor to another; often times defaults are set up on those imports which do not allow Nurture to optimize performance. This is why we have given Dealerships the option to override their CRM's Do Not Email settings.
How Does It Work?
With this feature enabled, Nurture will engage and send emails to all your CRM customers. If a customer decides they want to opt out and unsubscribe from Nurture emails, they may do so in the footer of every email and we will, from that point on, honor this request and unsubscribe the customer from all subsequent Nurture contact.
The feature is OFF by default and a Dealership may enter their Dashboard inside Nurture Settings to enable this feature themselves, or they must provide express consent to enable this feature either on the phone with their Customer Success Manager or in writing to firstname.lastname@example.org.